The Psychology Of Shapes Logos And Advertisements

If you combine straight lines and colors such as blue and gray you may get a more cold and uninviting tone. It is best to combine straight lines with more vibrant and inviting colors. It has also been noticed that triangles can be related with other items such as religion, law, science, and power. Triangles can also be more portrayed as a masculine shape, leading to show up more in an advertisement with products that have a more masculine aspect to them. Subconsciously we also connect lines laid out in different ways with different emotions. For an example we portray vertical lines with more of a masculine, powerful, and aggressive feeling. Though horizontal lines can suggest more calm, unity, and or a tranquillity feeling. To get a†¦show more content†¦Not only can fonts affect emotional senses but they can even give a sense of flavor. Serif gives more of a plain taste like water, however Slab Serif can give off a more meaty taste due to its bulkiness. Round font is more portrayed as sweet like a round lollipop. Another example could be jagged font, jagged font gives off a more salty, sour flavor. By paying careful attention to the font a graphic designer can create so much more than an advertisement with pretty letters. They can create emotion, taste, and by using font that is commonly used between companies they can create trust. By constantly seeing the same font you become subconsciously more comfortable with the advertisements that use those fonts. If a graphic designer uses a font that uncommonly used they risk the chance of making the consumer feel more distant from their ad. However everyone perceives different fonts in their own way due to personal preferences and emotional attachment s, knowing this information designers use certain fonts based on their targeted consumers. Subliminal messages can be a useful tool to catch the audience’s attention. While there is a negative stigma surrounding subliminal messaging, it is commonly used in advertisements today. Subliminal messaging is the use of hidden or obscure images in audio in order to influence the consumer’s thoughts. Coca Cola uses subliminal advertising on their vending machines. On the top of the soda can a naked woman laying on her sideShow MoreRelatedEssay on Experiment and De100 Module Team1420 Words   |  6 Pagesï » ¿Tma05, Introduction to a de100 project on the likeness of a logo A fictitious educational experiment was created and conducted by a team on the DE100 module and therefore they had to maintain plan and undertake a project to pinpoint their potential findings; this therefore meant launching a logo for internet TV channel in order to address whether or not evaluative conditioning works in either experimental or control conditions. 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